Beverage Consulting · Southern California
From Concept to Shelf — Beverage Brands Built Right.
20 years in CPG helping beverage founders build, launch, and scale.
Free · 30 minutes · No obligation
Sales leadership experience at
BODYARMOR Sports DrinkRegional Sales Manager 
G FUELDirector of Sales 
Recover 180Director of Sales 
GT’s KombuchaNational Accounts Manager
Trademarks belong to their respective owners. No affiliation or endorsement implied.
Services
Everything it takes to get to shelf
Hands-on support for every stage of building a beverage brand — use one service or the whole path.
Our Process
Your Path to Shelf
A clear, five-step path from first idea to growing sales — with an experienced guide at every stage.
- 1
Discover
We start with a free 30-minute consultation to understand your concept, stage, and goals.
- 2
Develop
Brand, formula, and packaging come together into a product built to win.
- 3
Produce
We match you with the right co-packer and manage production on your behalf.
- 4
Launch
Go-to-market strategy, retail pitch kits, and distributor introductions.
- 5
Scale
Build the team, systems, and velocity to grow market by market.
Who We Help
First-time founders and early-stage beverage brands
Across the categories where Ryan has spent his career — and the ones growing fastest today.
- Energy Drinks
- Sports & Hydration
- Kombucha & Functional
- Cold-Pressed Juice
- Protein & Recovery
- RTD Coffee & Tea
- Non-Alcoholic & Craft
Meet the CEO
Ryan Hollier
Ryan Hollier has spent 20 years in consumer packaged goods, holding senior sales leadership roles at well-known beverage brands and helping them win distribution and grow at retail. Today he brings that playbook to founders building the next great beverage.
IPG has no in-house production or lab. Instead, Ryan personally manages an established network of co-packer and production partners — so founders get proven relationships and an experienced advocate on their side.
More about RyanFounder Stories
What founders say
“Ryan helped us go from a kitchen recipe to a finished product with a co-packer we trust. We finally had a plan we believed in.”
Placeholder Name
Founder, Placeholder Beverage Co.
“His retail experience changed how we pitched buyers. Our sell sheet and story were sharper than anything we had before.”
Placeholder Name
Co-Founder, Placeholder Functional Drinks
“Calm, honest, and incredibly connected. IPG helped us avoid costly mistakes on packaging and minimums.”
Placeholder Name
CEO, Placeholder Hydration
Free 30-Minute Consultation
Have a beverage idea? Let’s talk — free.
In 30 minutes, you’ll walk away with honest feedback and a clearer path forward. No pressure, no obligation.
What happens on the call
- We review your concept and current stage
- We identify your biggest gaps and risks
- We map clear, practical next steps