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Infinite Pursuit CPG Group

Our Process

Your Path to Shelf

Five clear steps from idea to growing sales. Every engagement begins with a free 30-minute consultation.

  1. Discover
  2. Develop
  3. Produce
  4. Launch
  5. Scale
  1. 1

    Discover

    1–2 weeks

    We start with a free 30-minute consultation to understand your concept, stage, and goals.

    What happens

    • Free 30-minute consultation to review your concept and stage
    • Deep dive into your goals, budget, and timeline
    • Category and competitive landscape review

    Deliverables

    • Gap and risk assessment
    • Recommended scope of work
    • Clear next steps
    Start with a free consultation
  2. 2

    Develop

    6–12 months

    Brand, formula, and packaging come together into a product built to win.

    What happens

    • Brand creation and positioning work
    • Formulation coordinated through trusted development partners
    • Packaging format and label strategy

    Deliverables

    • Brand foundation
    • Approved formula direction
    • Packaging and label plan
  3. 3

    Produce

    3–6 months

    We match you with the right co-packer and manage production on your behalf.

    What happens

    • Co-packer matching from Ryan’s partner network
    • MOQ and pricing negotiation
    • Pilot run oversight and first production run

    Deliverables

    • Signed co-packer agreement
    • Pilot run results
    • First finished inventory
  4. 4

    Launch

    6–12 months

    Go-to-market strategy, retail pitch kits, and distributor introductions.

    What happens

    • Channel, pricing, and launch market plan
    • Sell sheets and retail pitch kits
    • Distributor, broker, and retailer introductions
    • Digital launch and online presence

    Deliverables

    • Go-to-market plan
    • Pitch kit and sell sheets
    • 100-store market test
    • First retail placements
  5. 5

    Scale

    Ongoing

    Build the team, systems, and velocity to grow market by market.

    What happens

    • Velocity tracking and reorder strategy
    • Sales hiring, training, and territory planning
    • Expansion into new markets and channels

    Deliverables

    • Sales systems and reporting
    • Trained sales team
    • Expansion roadmap

Free 30-Minute Consultation

Have a beverage idea? Let’s talk — free.

In 30 minutes, you’ll walk away with honest feedback and a clearer path forward. No pressure, no obligation.

Book Your Free Consultation562-556-1313

What happens on the call

  • We review your concept and current stage
  • We identify your biggest gaps and risks
  • We map clear, practical next steps
CallFree Consult